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About Us

Founded by Amanda McKay in February 2011, SFP was born from a "lightblub moment" that was the creation of the "Scentinel".

Specialty Fishing Products was based on the idea that turning your hobby into your job meant that you could fish more often. Oh how young and foolish we can be !!

One of our major passions from day one is to ensure representation of products made or featured by Australian and New Zealand organisations. So if you have a product you have either invented/patented or are an importer of a unique product, and your profits stay in Australia or New Zealand to employ locals, please feel free to drop us a line.

Our stable of products is always growing and includes many items that are in fact our own creations. With our Product Development area headed up by Cameron Smart you won't be dissapointed with what is to come. Cameron is not only always sourcing new product, he is also working on patents of his own. So be sure to check in on a regular basis to see what's new.

Stay safe on the water, and we hope you land a PB soon !!